Best SEO Agency in Karachi
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Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand and search rankings.
That’s why it’s extremely important that you choose the best domain name from the start.
When first starting out, it can be hard to come up with catchy business name ideas with a perfect domain name.
In this article, we’ll share all the tools and tips you need to get domain name ideas, choose the best domain name, and register your new domain (for free).
14 Tips for Choosing the Best Domain Name
When starting a blog, choosing a domain name can be stressful because you don’t want to make a mistake.
To make the process easier, we have a simple 14 step framework that you can use to pick the best domain for your website.
- Stick with .com
- Use keywords in your domain name search
- Keep your domain name short
- Make it easy to pronounce and spell
- Keep it unique and brandable
- Avoid hyphens in domain name
- Avoid doubled letters
- Leave room to expand
- Research your domain name
- Use domain generators for clever ideas
- Act quickly before someone else takes it
- Best place to register a domain name
- Get free domain with web hosting
- Most popular domain registrars
Let’s take a look at these tips one by one with more details.
1. Stick with .com
There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.
We always recommend choosing a .com domain name.
While it can be tempting to come up with clever blog names using new extensions, .com is still the most established and credible domain name extension.
In our opinion, newer domain extensions like .ninja, .photography, and others can make your business appear less trustworthy.
Dot-com domains are the most memorable. Many users, especially those who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it.
If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com website.
It’s smart to avoid that risk by sticking with .com.
Not to mention, most smartphone keyboards automatically have a .com button.
2. Use Keywords in Your Domain Name Search
Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.
It is very hard to find a good domain with your target keywords, that’s not already taken.
You will need to be creative and combine your keywords with other words to make your domain stand out.
3. Keep Your Domain Name Short
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, users will also be more prone to entering typos with longer domain names which can lead to loss traffic.
That’s why it’s a good idea to keep your domain length short.
4. Make Your Domain Name Easy to Pronounce and Spell
You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.
5. Keep it Unique and Brandable
Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.
You don’t want to accidentally use a trademark name or get accused of copying another blogger.
You can also choose to pick a domain name that’s more brandable.
Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”
6. Avoid Hyphens in Domain Name
Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with.
Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.
7. Avoid Double Letters
It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like Presssetup.com will be more prone to typos, and result in lost traffic.
Avoiding doubled letters will also make your domain easy to type and more brandable.
8. Leave Room to Expand
It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. But you also don’t want to limit your long term options too much.
For example, a florist might choose a domain name like orchidblog.com, but then they may want to start blogging about other flowers beside orchids. In that case, the domain might prevent you from attracting readers interested in other flowers.
Properly moving your site to a new domain can be a frustrating process, and it can cause you to lose search rankings if you don’t do it right. That’s why it is important to pick a flexible domain name from the start.
9. Research Your Domain Name
Before you register a domain name, try to find out if there is already a registered business using the same name.
You can perform a trademark search to see if there is already a similar or exact name already trademarked.
You can also perform a Google search and check for the name’s availability on top social media websites like Twitter, Facebook, Instagram, etc.
A similar or matching name would not only cause confusion, but it could also have severe legal implications which may cost you a lot of money.
Once you have your own website up and running, you can learn more about how to trademark and copyright your website name and logo.
10. Use Domain Name Generators for Clever Ideas
Currently, there are more than 360 Million registered domain names. This leads to many people saying that all good domains are already taken.
Searching for individual domain name manually can be very time consuming.
This is where domain name generators come in. These free tools automatically search for your defined keywords to find hundreds of clever domain name ideas.
We recommend using Nameboy, which is one of the oldest and most popular domain name generator tool online.
11. Act Quickly Before Someone Else Takes it
Each day thousands of new domain names are registered from all parts of the world. If you have found a domain name that you like, then don’t wait too long.
Domain names are like real estate. Thousands of people are actively looking for good brandable domain names that they can register for better rates in the future.
If you don’t act fast, then someone may go ahead and register your domain idea.
Since domain names are relatively cheap, we always recommend our readers to act fast. If you change your mind later, then you can simply let it expire.
Best Places to Buy a Domain Name
There are hundreds of domain registrars on the web. It’s important to choose carefully because it can be difficult to move your domain later on.
Just like with web hosting, pricing for domain registrations can vary anywhere from $9 to $24. You can even get it for free*.
Let’s take a look at how you can easily buy a domain name.
Free Domain Registration with Web Hosting
Majority of web hosting companies also offer domain registration as a service. Some of those companies offer free domain registration with new hosting accounts.
If you’re starting a new website, then it’s a smart idea to take advantage of this offer and get your domain name for free.
Below are the two WordPress hosting companies that are offering our users over 60% off web hosting, free SSL certificate, and a free domain name:
Bluehost is one of the oldest and largest brand name when it comes to web hosting. They’re an official “WordPress” recommended hosting provider.
HostGator is another popular web hosting provider that’s offering a free domain name with very affordable website hosting options.
It’s important to keep in mind that most hosts offer free domain registrations for 1 year only. After the first year, your domain registration will renew at usually around $14 per year.
A lot of users take advantage of the free domain for the first year because you would have to pay for the domain name regardless, why not get it for free.
Most Popular Domain Registrars
If you just want to register a domain name without purchasing hosting, then you can do that by purchasing it from a domain name registrar.
Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.
Domain.com is offering WPBeginner readers a 25% discount, and our domain.com coupon should be automatically applied on your purchase.
Network solutions is another popular domain registrar with over 7 million domains registered.
They’re offering our users 25% off discount with Network Solutions coupon code: WPBEGINNER.
GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.
They also offer web hosting plans as well. If you use our GoDaddy coupon code, then you can get a free domain name.
Related: 7 Best GoDaddy alternatives that are cheaper and more reliable.
If you are starting a blog for the first time, then you may find our ultimate guide on how to start a WordPress blog helpful because it walks you through everything step by step.
You may also want to check out our WordPress and Blogging Coupons page to find the best deal on other web tools and services.
That’s all. We hope this article helped you understand how to choose a perfect domain name for your blog or business.
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Google confirms rollout of a spam-related algorithm update on June 23, 2021
Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results.
The rollout of the update will conclude today, June 23, 2021. A second spam update will follow next week.
Exact details were not provided about this specific update. Though Google regularly rolls out spam updates to maintain the quality of its search results.
It’s unlikely a legitimate website following Google’s webmaster guidelines have anything to worry about with respect to these spam updates.
Google has a strict definition of what it considers spam, and it primarily includes low quality sites that trick users into providing personal information or installing malware.
Spam updates also target phishing scams, and other bad actors on the web that try to rank in search results by posing as highly relevant pages.
With that said, even sites that follow Google’s guidelines are vulnerable to hacked spam. If a site is not adequately secured it could be serving spam to users without knowing it.
Google’s annual spam fighting report indicates that hacked spam is rampant. If your site suddenly drops in rankings following today’s update or the one next week, it would be wise to examine your site’s security and look for signs of a possible attack.
When a site is hit by a spam update its content is either demoted in search results or removed from Google’s index.
The company estimates that its automated systems keep more than 99% of visits from search results spam-free.
In announcing this update, Sullivan links to a blog post from April which details the results of Google’s recent spam fighting efforts.
Last year Google’s automated systems blocked 25 billion spammy pages from being indexed in search results every day.
We’ll likely learn more about the impact of the June 2021 spam updates when Google publishes its annual spam fighting report next year.
SEM, Search Engine Marketing which uses PAID strategies to appear in search.
SEO, Search Engine Optimization which uses ORGANIC strategies to appear in search
The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy.
What is SEM?
SEM, or search engine marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.
This strategy is often referred to as paid search or pay-per-click (PPC) marketing.
Google Ads (formerly Google Adwords) is the search provider most commonly used for this strategy. With this tactic, brands conduct keyword research and create campaigns that target the best keywords for their industry, products, or services. When users search for those keywords, they see the custom ads at the top or bottom of SERPs. The brand is charged each time a user clicks on the ad.
For more SEM tips and basic strategies, check out our post on PPC lead generation.
SEM vs. SEO: What’s the Difference?
SEM and SEO are unique elements of search marketing. But when you compare SEM vs. SEO, you’ll find that they have both similarities that overlap and differences that separate them.
Both help a brand appear in search results. One of the SEO and SEM basics is that they both aim to help a brand appear in prominent positions on SERPs. The goal of each tactic is to help a brand show up in search results when users search for specific terms related to the brand’s industry, business, or offerings.
Both are designed to drive more traffic to a website. The goal of both is to gain visibility on SERPs, but more importantly, to drive traffic to a website. Each strategy employs tactics to increase click-through-rates (CTR) and get more users to click on the search results.
Both require knowing your audience. To succeed at both strategies, you must have a good understanding of your audience and how they act. By using buyer personas and psychographic segmentation, you can get to know your audience, discover what their needs are, and what they are searching for. Then you can create valuable content that shows up when they go looking for solutions related to your brand.
Both use keyword research to uncover popular search terms. The first step for both SEM and SEO is performing keyword research to identify the best keywords to target. The research includes looking at keyword popularity to determine the top keywords or buying keywords that your ideal audience searches for. It also includes looking at keyword competition to see what other brands are targeting the same keywords and determining what you will need to do to compete with those other companies.
To conduct keyword research, start with Alexa’s Keyword Difficulty Tool. Enter a search term related to your industry, business, products, or services and view a list of related search terms along with scores on their popularity and competition.
Both target specific keywords. Both strategies focus on targeting specific keywords that are identified during keyword research. At the core of each tactic are keywords.
Both require testing and continual optimization. When comparing SEM vs. SEO, you should know that neither is a strategy that you can set and forget. Both require continual testing, monitoring, and optimization to increase performance.
SEM search placements include an “Ad” designation. SEO does not
Search results that appear as a result of SEM or SEO look different on SERPs. Paid ads that receive placement through SEM tactics are often identified as an ad (e.g., by an icon appearing next to the placement), whereas the search results that appear as a result of organic SEO are not marked in such manner.
Improve Both of Your SEO and SEM Strategies
When comparing SEM vs. SEO, there is no quick formula or simple answer. There are a lot of factors to consider. Some businesses may choose to focus on SEO. Others may choose to focus on SEM. And sometimes the right approach is to implement a combination of SEO and SEM strategies. It all depends on your unique business and goals.
But now that you know the similarities and differences between SEM and SEO, you’ll be better equipped to decide how each can help your brand reach its goals.
To get even more insight and data to help you make those decisions, sign up for a free trial of Alexa’s Advanced Plan. You’ll get access to tools that help you research competitor search and link building strategies, find keyword opportunities, review your site’s SEO, and learn about your target audience. These insights, paired with what you know about SEM and SEO, will help you uncover the best search marketing strategy for your unique brand and goals.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!