Website optimization service – You’ve invested in search engine optimization (SEO), and you’re starting to see more organic visitors to your website as a result of your efforts. While an increase in traffic to your website is certainly a positive development, it’s important to ensure that you’re driving the right kind of traffic to your site. Specifically, the kind of traffic that takes some kind of action on your site once they get there.
Oftentimes, companies become so wrapped up in optimizing their websites for search with the goal to drive as much traffic as possible to their site, that they forget about this very important next step: converting them into leads or sales. If your website’s visitors are not taking the next step in their journey and becoming a customer or a lead, then this traffic likely isn’t doing much to help your bottom line. This is where conversion optimization becomes a crucial part of the website success equation.
WHAT IS CONVERSION OPTIMIZATION?
One of the main goals for a website is to improve the business’s bottom line and generate leads and sales. Conversion optimization helps businesses achieve these goals by making it easy and simple for website visitors to become a customer or prospect.
A conversion can range from an online purchase of a product to downloading a guide or filling out a contact form. What counts as a conversion on your website will depend on your goals and the nature of your business.
TIPS FOR GENERATING MORE WEBSITE LEADS
In order to generate conversions, there has to be qualified traffic coming to your website. This can be accomplished using a variety of digital marketing tactics, such as digital advertising, social media, content marketing, and link building, to name a few. The more specific or intentional you are in your digital efforts, the more qualified the traffic coming to your site will be.
Any good web design and digital marketing agency understands the importance of generating conversions and will work to ensure that a website is designed to accomplish this goal. As such, there are numerous ways to optimize a website for conversion generation. Below are some tips that may help increase the number of qualified leads that your website delivers.
RESEARCH INTENT-BASED KEYWORDS
Examining the keywords and phrases that visitors type into search engines to access your site can provide a great deal of insight into what your customers are looking for, what problems they want solve, or what jobs they need to do. When developing a content or paid search strategy, these queries or keywords can help you better cater your website to meet the needs of your audience. When you can provide a solution that meets their needs, they will be more likely to take action than not.
To conduct keyword research, you can use a variety of tools like SEMrush, Moz, and Answer The Public to see how much search volume exists around different keywords. Additionally, Google Search Console can show you the exact queries that users are typing into Google when they access different pages of your site through search.
UNDERSTAND YOUR USER EXPERIENCE
When people visit your website, you don’t want them to find what they want (or worse, not find what they want) and leave. Rather, you want to keep your audience engaged on your site long enough that they become convinced to take the next step, whatever that may be. This process starts with understanding how users are engaging with your site.
Implementing heatmaps can show you how visitors navigate your site, whether they scroll down the page or click on your call to action (CTA). For example, if you have a “Request a Demo” button all the way at bottom of your page and users aren’t scrolling down that far, then moving it up toward the top of your page can be an easy way to try to increase your conversion rate.
CREATE TARGETED LANDING PAGES
Targeted landing pages are not only important in online advertising and SEO, but also in driving conversions on your website. Consider the product or service pages on your website. Do you have one big page that details all 10 of your services? Or, do you have 10 individual service pages that focuses specifically on that service alone?
With the latter, you are able to not only optimize for that specific keyword, but also increase your chances of converting someone who is specifically looking for that service. By saving them the time of having to dig through all nine other services you offer, targeted landing pages will help visitors find what they are looking for quickly and easily.
PROVIDE A HELP AND/OR FAQ SECTION
People like to know what they are getting before committing to a purchase or filling out a form. The fewer unknowns there are about you and your business, the more likely―and comfortably―a visitor can take the next step. It’s important to build trust and expertise early by providing them with the relevant information they need and answering their questions firsthand.
When creating your CTAs, make it clear what the user is getting. For example, if your CTA is to download a guide, be sure to explain what the guide is about. Additionally, creating an FAQ section on your site can help address any qualms a customer on the fence might have about making a purchase or taking the next step in your sales process. If customers don’t understand what your product is, how to use it, or what the benefits are, then they likely won’t feel comfortable making the investment.
USE A STRONG CALL-TO-ACTION
Make it easy and clear to visitors how and where to take action by including strong, well-written CTAs throughout your entire website. The CTA doesn’t have to be a hard sell like making a purchase either. A soft sell, such as obtaining a visitor’s email address by downloading a guide or subscribing to your newsletter, is still a huge win. Soft sells are low commitment ways to capture visitors’ information, so you can contact them in the future and nurture them throughout your sales process.
One bit of advice—be careful not to overwhelm your user with too many CTAs. It’s important to make it clear to the user what their next step should be. If you provide too many options at once, then they may get confused and not convert at all.
MAKE IT EASY FOR VISITORS TO CONVERT
website optimization service – The last thing you want is for someone to come to your site with the intention of contacting your company or making a purchase and not being able to figure out how to do so. Frustrated users can easily leave your website and go to a competitor if they can’t find what they need.
To ensure this doesn’t happen, make it easy for your visitors to convert. A few easy ways to accomplish this could be providing your phone number in the top navigation of the website or using contact forms on product or service pages (if not all pages).
NEVER BE SATISFIED AND DON’T STOP TESTING
Very rarely will you create the perfect website for driving conversions on the first attempt. It is imperative to never stop testing the changes you make to a website. Using multivariate or A/B testing will provide invaluable data into what is working and what is not. Consider free A/B testing programs like Google Optimize to test things like button copy, CTA placement, and more to ensure your site is optimized to get the most conversions.
USE YOUR DATA TO TRACK AND REFINE YOUR EFFORTS
website optimization service – From the very start of your optimization efforts (for search engines and conversions), it is essential that tracking is in place to measure results. Once enough data has been generated, you should use these metrics to shed light on adjustments that should be made to your site. Some metrics to pay attention to include:
- Bounce rate on a page
- Time spent on a page
- Rate of visitors exiting during the purchase process
This information will help you identity and improve the underperforming areas of your website.
DRIVE MORE CONVERSIONS ON YOUR WEBSITE –
Website Optimization Service
Your website is a sales tool for your company and should be treated as such. In order for a website to drive the highest level of leads and sales, it has to be optimized for the conversion process. The tips above provide a solid starting point for your optimization efforts. However, it is important to note that every website is unique, and results vary from case to case and industry to industry. Similar to SEO, conversion optimization is an ongoing strategy that takes effort, time, patience, testing, and data analysis.
Need some help? Contact us today to see how we can help build and optimize a website that goes beyond simply driving traffic and generates leads and sales to improve your bottom line.
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money. Website Optimization service in Karachi.
Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand and search rankings.
That’s why it’s extremely important that you choose the best domain name from the start.
When first starting out, it can be hard to come up with catchy business name ideas with a perfect domain name.
In this article, we’ll share all the tools and tips you need to get domain name ideas, choose the best domain name, and register your new domain (for free).
14 Tips for Choosing the Best Domain Name
When starting a blog, choosing a domain name can be stressful because you don’t want to make a mistake.
To make the process easier, we have a simple 14 step framework that you can use to pick the best domain for your website.
- Stick with .com
- Use keywords in your domain name search
- Keep your domain name short
- Make it easy to pronounce and spell
- Keep it unique and brandable
- Avoid hyphens in domain name
- Avoid doubled letters
- Leave room to expand
- Research your domain name
- Use domain generators for clever ideas
- Act quickly before someone else takes it
- Best place to register a domain name
- Get free domain with web hosting
- Most popular domain registrars
Let’s take a look at these tips one by one with more details.
1. Stick with .com
There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.
We always recommend choosing a .com domain name.
While it can be tempting to come up with clever blog names using new extensions, .com is still the most established and credible domain name extension.
In our opinion, newer domain extensions like .ninja, .photography, and others can make your business appear less trustworthy.
Dot-com domains are the most memorable. Many users, especially those who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it.
If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com website.
It’s smart to avoid that risk by sticking with .com.
Not to mention, most smartphone keyboards automatically have a .com button.
2. Use Keywords in Your Domain Name Search
Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.
It is very hard to find a good domain with your target keywords, that’s not already taken.
You will need to be creative and combine your keywords with other words to make your domain stand out.
3. Keep Your Domain Name Short
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, users will also be more prone to entering typos with longer domain names which can lead to loss traffic.
That’s why it’s a good idea to keep your domain length short.
4. Make Your Domain Name Easy to Pronounce and Spell
You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.
5. Keep it Unique and Brandable
Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.
You don’t want to accidentally use a trademark name or get accused of copying another blogger.
You can also choose to pick a domain name that’s more brandable.
Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”
6. Avoid Hyphens in Domain Name
Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with.
Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.
7. Avoid Double Letters
It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like Presssetup.com will be more prone to typos, and result in lost traffic.
Avoiding doubled letters will also make your domain easy to type and more brandable.
8. Leave Room to Expand
It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. But you also don’t want to limit your long term options too much.
For example, a florist might choose a domain name like orchidblog.com, but then they may want to start blogging about other flowers beside orchids. In that case, the domain might prevent you from attracting readers interested in other flowers.
Properly moving your site to a new domain can be a frustrating process, and it can cause you to lose search rankings if you don’t do it right. That’s why it is important to pick a flexible domain name from the start.
9. Research Your Domain Name
Before you register a domain name, try to find out if there is already a registered business using the same name.
You can perform a trademark search to see if there is already a similar or exact name already trademarked.
You can also perform a Google search and check for the name’s availability on top social media websites like Twitter, Facebook, Instagram, etc.
A similar or matching name would not only cause confusion, but it could also have severe legal implications which may cost you a lot of money.
Once you have your own website up and running, you can learn more about how to trademark and copyright your website name and logo.
10. Use Domain Name Generators for Clever Ideas
Currently, there are more than 360 Million registered domain names. This leads to many people saying that all good domains are already taken.
Searching for individual domain name manually can be very time consuming.
This is where domain name generators come in. These free tools automatically search for your defined keywords to find hundreds of clever domain name ideas.
We recommend using Nameboy, which is one of the oldest and most popular domain name generator tool online.
11. Act Quickly Before Someone Else Takes it
Each day thousands of new domain names are registered from all parts of the world. If you have found a domain name that you like, then don’t wait too long.
Domain names are like real estate. Thousands of people are actively looking for good brandable domain names that they can register for better rates in the future.
If you don’t act fast, then someone may go ahead and register your domain idea.
Since domain names are relatively cheap, we always recommend our readers to act fast. If you change your mind later, then you can simply let it expire.
Best Places to Buy a Domain Name
There are hundreds of domain registrars on the web. It’s important to choose carefully because it can be difficult to move your domain later on.
Just like with web hosting, pricing for domain registrations can vary anywhere from $9 to $24. You can even get it for free*.
Let’s take a look at how you can easily buy a domain name.
Free Domain Registration with Web Hosting
Majority of web hosting companies also offer domain registration as a service. Some of those companies offer free domain registration with new hosting accounts.
If you’re starting a new website, then it’s a smart idea to take advantage of this offer and get your domain name for free.
Below are the two WordPress hosting companies that are offering our users over 60% off web hosting, free SSL certificate, and a free domain name:
Bluehost is one of the oldest and largest brand name when it comes to web hosting. They’re an official “WordPress” recommended hosting provider.
HostGator is another popular web hosting provider that’s offering a free domain name with very affordable website hosting options.
It’s important to keep in mind that most hosts offer free domain registrations for 1 year only. After the first year, your domain registration will renew at usually around $14 per year.
A lot of users take advantage of the free domain for the first year because you would have to pay for the domain name regardless, why not get it for free.
Most Popular Domain Registrars
If you just want to register a domain name without purchasing hosting, then you can do that by purchasing it from a domain name registrar.
Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.
Domain.com is offering WPBeginner readers a 25% discount, and our domain.com coupon should be automatically applied on your purchase.
Network solutions is another popular domain registrar with over 7 million domains registered.
They’re offering our users 25% off discount with Network Solutions coupon code: WPBEGINNER.
GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.
They also offer web hosting plans as well. If you use our GoDaddy coupon code, then you can get a free domain name.
Related: 7 Best GoDaddy alternatives that are cheaper and more reliable.
If you are starting a blog for the first time, then you may find our ultimate guide on how to start a WordPress blog helpful because it walks you through everything step by step.
You may also want to check out our WordPress and Blogging Coupons page to find the best deal on other web tools and services.
That’s all. We hope this article helped you understand how to choose a perfect domain name for your blog or business.
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Google confirms rollout of a spam-related algorithm update on June 23, 2021
Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results.
The rollout of the update will conclude today, June 23, 2021. A second spam update will follow next week.
Exact details were not provided about this specific update. Though Google regularly rolls out spam updates to maintain the quality of its search results.
It’s unlikely a legitimate website following Google’s webmaster guidelines have anything to worry about with respect to these spam updates.
Google has a strict definition of what it considers spam, and it primarily includes low quality sites that trick users into providing personal information or installing malware.
Spam updates also target phishing scams, and other bad actors on the web that try to rank in search results by posing as highly relevant pages.
With that said, even sites that follow Google’s guidelines are vulnerable to hacked spam. If a site is not adequately secured it could be serving spam to users without knowing it.
Google’s annual spam fighting report indicates that hacked spam is rampant. If your site suddenly drops in rankings following today’s update or the one next week, it would be wise to examine your site’s security and look for signs of a possible attack.
When a site is hit by a spam update its content is either demoted in search results or removed from Google’s index.
The company estimates that its automated systems keep more than 99% of visits from search results spam-free.
In announcing this update, Sullivan links to a blog post from April which details the results of Google’s recent spam fighting efforts.
Last year Google’s automated systems blocked 25 billion spammy pages from being indexed in search results every day.
We’ll likely learn more about the impact of the June 2021 spam updates when Google publishes its annual spam fighting report next year.
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up.
While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.
Simply having one doesn’t make it generate results.
What are the most effective ways to get blog posts read?
- Sharing on social media
- Using an email list to distribute new posts
- Purchasing Google or Facebook advertising to drive awareness
- Search Engine Optimization (SEO)
Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time.
If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator. All of them are free, other than the time you’ll invest.
1. Install a good SEO plug-in.
My favorite free SEO solution is WordPress SEO by Yoast, which makes it easy as red light, yellow light, green light. Pretty easy, right? Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. Its real power lies in understanding how to use it correctly and choosing the right keywords.
2. Do keyword research.
Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. The trick with keywords is to never assume you know which ones are best; ALWAYS do research to ensure you are using popular keywords that best suit your product, service and/or blog topic.
If you use localized keywords for your SEO efforts – such as “az life coach” or “life coach in phoenix” instead of just “life coach,” you are much more likely to rank well – with the added benefit of landing more targeted readers. This is especially important if you are a local business.
I recommend creating a free account on AdWords (or log-in to your account, if you already have one), then search for the keywords you think are most likely to be searched. Adding your city and state will give you local search results to review, plus some great ideas for blog posts that fit what people are looking for. Using the keywords you entered, Google will bring up a list of other relevant keywords that were actually searched for in the previous month. I prefer to export them to Excel, get rid of unnecessary columns, rank them from most to least popular, then save the document for easy reference later.
3. Choose one keyword, then include it in your post permalink, title, and first sentence.
Make sure you have WordPress set to name the page URL as your post name (which can be changed in settings> permalinks> post name), this will automatically put the keyword in your post URL – also called the permalink. This is an essential component for SEO success.
Then, simply use the default text for the “SEO title” field at the bottom of the page (which is your title plus the name of your blog), and copy the first sentence of the post into the “Meta Description” field. If good writing dictates NOT using the keyword in the first sentence (which happens often but is not optimal), then paste in the first blog sentence that DOES have the keyword in it, or write one that uses the keyword and describes the post in a way that people will want to read it. Put the keyword in the “Meta Keywords” field, then you are all done.